Sydney Surf Group

Mark Sefton from Sydney Surf Group contacted me recently about designing a tee shirt. The design needed to communicate pretty much what the name of the group stands for: a bunch of like-minded people in Sydney, surfing in all conditions on all kinds of craft. The catch — the design needed to be instantly understandable by surfers and non-surfers, locals and tourists alike.

I don't know if the idea of surfboard fins forming the Sydney Opera House has been used before, but I was pretty chuffed when I landed on it!

New Valla tee

Here's a new tee shirt design I recently did for Valla surfboards.

If you've looked at this blog before, the typography may seem a little familiar... I reckon when you're on a good thing, stick to it!

If you're near Nambucca this summer, swing past the factory and pick one (or a few) up. Can't wait to get mine.