Sunday, December 19, 2010

Sydney Surf Group

Mark Sefton from Sydney Surf Group contacted me recently about designing a tee shirt. The design needed to communicate pretty much what the name of the group stands for: a bunch of like-minded people in Sydney, surfing in all conditions on all kinds of craft. The catch — the design needed to be instantly understandable by surfers and non-surfers, locals and tourists alike.

I don't know if the idea of surfboard fins forming the Sydney Opera House has been used before, but I was pretty chuffed when I landed on it!

Friday, December 17, 2010

New Valla tee

Here's a new tee shirt design I recently did for Valla surfboards.

If you've looked at this blog before, the typography may seem a little familiar... I reckon when you're on a good thing, stick to it!

If you're near Nambucca this summer, swing past the factory and pick one (or a few) up. Can't wait to get mine.

Tuesday, December 7, 2010

The Gruen Transfer

Sometimes my day job as a designer crosses into my world of scribbling. Recently I designed a book called The Gruen Transfer, written by the producer of the Australian TV series of the same name.

As part of the design, I created an illustration for each chapter opener, based on the content of that chapter. I didn't realise the size of the collection until the book was finished—I just drew them as needed.

They probably don't make a whole lot of sense out of context, so if you want to see the whole package, you'll have to go out and buy the book :)