Sunday, December 19, 2010

Sydney Surf Group

Mark Sefton from Sydney Surf Group contacted me recently about designing a tee shirt. The design needed to communicate pretty much what the name of the group stands for: a bunch of like-minded people in Sydney, surfing in all conditions on all kinds of craft. The catch — the design needed to be instantly understandable by surfers and non-surfers, locals and tourists alike.

I don't know if the idea of surfboard fins forming the Sydney Opera House has been used before, but I was pretty chuffed when I landed on it!

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